python - unable to add image to the GUI(tkinter) on windows

I am using python( my version is 2.7 ). I want to add an image to GUI (Tkinter) and then convert into executable format using pyinstaller. I did followed as on SO, and also as said on ActiveState

When i mention the image's path on the code, it works only if i run it directly. If i convert it to exe it doesnt open.

Changing the code as mentioned from other solutions, like by converting it into encoded string, it runs fine on linux. But on windows it throws error

code:

from Tkinter import *
from PIL import ImageTk, Image

logo = '''
----- encoded string -----
'''

root = Tk()
logoimage = Tkinter.PhotoImage(master=root, data=logo)
Label(root, image=logoimage).pack()
root.mainloop()

Change 1: The above code works on linux. On windows i get error on the line logoimage = Tkinter.PhotoImage(master=root, data=logo) as

NameError: name 'Tkinter' is not defined

Change 2: So i tries changing the line as logoimage = ImageTk.PhotoImage(master=root, data=logo). The error i get is

File "C:\Python27\lib\site-packages\PIL\ImageTk.py", line 88, in __init__
    image = Image.open(BytesIO(kw["data"]))
  File "C:\Python27\lib\site-packages\PIL\Image.py", line 2330, in open
    % (filename if filename else fp))
IOError: cannot identify image file <_io.BytesIO object at 0x00000000024BB150>
Exception AttributeError: "'PhotoImage' object has no attribute '_PhotoImage__photo'" in <bound method PhotoImage.__del__ of <PIL.ImageTk.PhotoImage object at 0x00000000024D49E8>> ignored

Change 3: But, if i change the line as iconImage= ImageTk.PhotoImage(Image.open('path_to_image.png')). It works only if i run directly. If i convert it to executable, then console opens for 2-3 seconds and displaying error something like Unable to locate the image file

via Chebli Mohamed